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2020, Retail, Store news -

Last year was a huge journey of personal growth for me. With bold steps forward and reluctant steps backwards.  It was an eventful year. At the start of 2019 I finally got to visit my production facility in Lucknow, India.  I fell further in love with my production team and their amazing facility. This year’s collection resulted in 88% sold out by the end of 2019 (with no price reduction required). In the cutthroat fashion industry that is a big deal. It gave me the confidence to believe that I understand my customers’ needs. Being a designer is a constant...

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My love for craftsmanship goes deep. Firstly, I see it as a way for validating our consumeristic society.  And let’s face it, the buying and selling of something, be it a product or service is the thread that keeps our way of life functioning. EVERYONE depends on it. Including you and I. The problem with consumerism is greed and, a lack of respect for the creation of a thing or, the person who creates it. When the artisan element is taken out of a product it becomes a mass-produced “(noth)thing”, it is cheapened in both the cost to purchase it...

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Fashion news -

When I first started doing Fair Trade fashion 7 years ago, it was a time when it was difficult to source organic cotton, it wasn’t fashionable to op shop and up-cycling fashion was not a thing. But how things have changed! Within the last few years sustainability has become an increasingly mainstream topic of conversation. For example, now we have the following sustainability organisations paving the way for a more ethical fashion industry: Good On You: Is an ethical rating fashion app that rates clothing and accessories on their level of goodness. It gives power to the the customer, who...

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Textiles are my passion. I am a textile nerd, weirdo, fanatic! For example, when I go op-shopping, I don’t even look at the colours, brands or styles. I run my fingers along the clothing and stop when I find a potential treasure. With my label I have the luxury to go even deeper with my textile extremism. Firstly, I make sure that everything is ethically produced from the cotton farmer, all the way through the supply chain . I select organic, hand loomed eco dyed fabrics from accredited suppliers such as MORALFIBRE. Fabrics are selected intentionally to support income for...

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Some exciting news……Firstly the “The Fair Trade Hub” is open for business! The store is a collaboration between myself and Carina from “The Fair Trade Way”. This is our 5th year working together and popping up as “The Fair Trade Hub”.  Our new shop is located at Shop 55, Stockland Glendale, right beside the sushi bar, EB Games and Kmart. Also, just a few stores up is a café called Boho Black, they make a great coffee and have a huge children’s play area. So many good reasons to come say hi . Carina and I go way back, as members of...

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