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Covid19 -

I am very sad to share the news that the little workshop I work with in India, Lucknow, AIF Pvt Ltd, will be closing down this month. Like so many tiny businesses, we have been knocked by the impact of the coronavirus pandemic. All the labels and designers who have worked with them are facing their own business difficulties. No matter how much they would wish things otherwise, most of them are in no position to make new orders and some have even been forced to cancel forward orders. Its a hard blow. But, by comparison we have been lucky, Every...

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Here are a few customers who LOVED what they have purchased from 'Aware...the social design project'. I am so grateful to have such amazing customers. Pro-sumers and advocates for Fair Trade. Makes me feel encouraged and hopeful that I will make it through this very strange time. Keep safe. Love, Yvie xo   

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For centuries beautiful textile designs have been made by hand. The most recognisable method is the art of block printing, a process that is both labour intensive and time consuming. The process involves firstly using a hammer and a chisel to expertly carve the chosen design into a block of wood - carving a block can take anywhere from an hour for a small piece, to several weeks or even months depending on the size and detail of the image. Unfortunately, many block print makers are caught up in the hidden economy and are exploited (not paid fairly) for their...

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As a designer, to me the life and soul of a design is the fabric. With my in house label 'Awear... social re-design', I never compromise on fabric. Its is, after all what tells the story of what the garment is about, its that Je ne sais quoi. In my opinion,the cut and style of a design is just the means by which to give life to an artisan textile.  It’s pure romance knowing its made by hands of a skill that has been passed down for generations. Can you imagine how magical the first woven garments would have been. For...

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Organic Cotton -

Our consumption decisions have the power to redesign the world for the better, I believe this with my whole heart! The whole purpose of 'Aware...the social design project' is to make people "aware" of things, so that better, more socially empowering and ecologically friendly purchase decisions can be made. Here area few words explaining why choosing organic cotton matters. Cotton is breathable, it will last far more wears in between washing than synthetic fibres. Reducing water usage and your energy bill. The natural fibres of organic cotton are hypo-allergenic, making it the perfect choice for even the most sensitive skin. Basically,...

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