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Covid19, Retail -

At the end of last year, I sold my home to fulfil my dream of having a business that celebrates artisan, eco and Fair-Trade. Starting a new business during a pandemic has been, hmmm…..interesting.  Its been a rollercoaster of emotions, while on a learning curve with unprecedented events. I have lost hair and sleep. But I have also gained self-confidence and a stronger conviction to fight for this business. Like many other businesses, I have suffered the Covid19 unpleasantness. I had no customers for periods during the shutdown. When customers started to come back, I was only allowed to have...

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The 16th March is Freedom of Information Day, it is a date dedicated to reflecting on the concept of transparency of information. That every citizen has the right to public information. It comes from the belief that knowledge is power to make informed decisions. This quote sums it all up beautifully "The advancement and diffusion of knowledge is the only guardian of true liberty." (Madison), and I would like to add; the only guardian to good choices. Today, this fashion rebel is demanding full transparency of information by ALL fashion labels. If any fashion label claims to be ethical, with-out...

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My little shop looks out onto the centres cafe and then out onto Coles (as per the attached photo). I am able to conduct my own sociology studies while I work, as I witness firsthand my local areas mental state, and how this is affecting the general health of business locally at the moment. And it is not doing ok. 

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2020, Retail, Store news -

Last year was a huge journey of personal growth for me. With bold steps forward and reluctant steps backwards.  It was an eventful year. At the start of 2019 I finally got to visit my production facility in Lucknow, India.  I fell further in love with my production team and their amazing facility. This year’s collection resulted in 88% sold out by the end of 2019 (with no price reduction required). In the cutthroat fashion industry that is a big deal. It gave me the confidence to believe that I understand my customers’ needs. Being a designer is a constant...

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My love for craftsmanship goes deep. Firstly, I see it as a way for validating our consumeristic society.  And let’s face it, the buying and selling of something, be it a product or service is the thread that keeps our way of life functioning. EVERYONE depends on it. Including you and I. The problem with consumerism is greed and, a lack of respect for the creation of a thing or, the person who creates it. When the artisan element is taken out of a product it becomes a mass-produced “(noth)thing”, it is cheapened in both the cost to purchase it...

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