Whats new…

Our web page is being updated to create a new on-line shop. Until we merge the two sites, our new blog is now at  https://shop-aware-the-social-design-project.myshopify.com/.


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Have yourself a fair, eco and sustainable Christmas :)

Christmas is synonymous with hope, love and peace. Why not give a gift and wear an outfit that offers these three things?

Wishing you all a fabulously fair, enviro focused, sustainable and ethical Christmas. One that is filled with hope, love and peace. Because there is nothing more wonderful than these three things. It’s the best gift that anyone can give, but so easily forgotten in the crazy season.

Lots of love Yvie xo

PS  Here are a few gifts that give ideas that are available at The Fair Trade Hub. Located in Belmont Central Shopping Centre, open every day so many opportunities to visit.  Take time to chat and find out more about how The Fair Trade Hub makes a difference to many people around the world.


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MARJAS – The Upcycle Minimise Waste Project


A few of you have seen me working on some upcycling projects at The Fair Trade Hub, they are now finished and ready to submit to the Worn Out event being held in QLD. These outfits will be a part of the opening night runway event.

Anya the owner of Eco Pirates​ (model) and Cat the owner of Cat Soper – catdezign​ (photographer) helped create these amazing images that capture the finished product. This new upcycle venture is a design collaboration between myself and Bree from ‘Crankie Frankie’ we have called our label the ‘Marjas’.

If you want to keep following the journey with us, please like our new Facebook page :- Marjas – Upcycle And Waste Reduction Design.

Lots of love,

Yvie xo


Worn Out


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Fair Trade Fortnight 2017

Fairtrade Fortnight is time to stand up for what you believe in – “whether that’s protecting the environment, gender equality, or ensuring farmers and workers are paid fairly.”(http://fairtrade.com.au/Get-Involved/Our-Campaigns/Fairtrade-Fortnight)

What is Fair Trade?

Basically it is trading following the 10 Fair Trade Principles as set out by the World Fair Trade Organisation. These include:

Fair Trade Principles - 10

If you want to check out a gorgeous selection of Fair Trade come visit The Fair Trade Hub.

Inside the Fair Trade HubStore front at the TFTH

And for those wanting to shop at our online store, please click on the link below:


shop button


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The Fair Trade Hub

Next month we are opening another Fair Trade collaborative pop – up shop. This time we will be located in Belmont NSW.

Here is a snapshot of what to expect…..



Watch this space for more details…. 

In the meantime you can visit our online store.

shop button



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100% organic. Low impact colours. Fairly Traded. Hand embroidered details. Hand loomed fabric. Pockets. A style that is transeasonal. Iconic. Quality pieces that will last.

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Model: Rachel Bardsley
Photographer: Susan Mac
Makeup/hair: KOKO Makeup Design
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World Fair Trade Day 2017

We would love to thank everyone who attended, volunteered and promoted the World Fair Trade Event last weekend. The seminar panel discussing #agentforchange was particularly the highlight of the event.

We are already discussing what to do for next year!

#agentforchange #fairtrade #togetherwecan

panel talking

Gai and Zoe (Global Conduct), Penny (Zenana Woman) and Anna (Uplift). Panel facilitated by Carina (The Fair Trade Way, Sanaa Afrika)

10 principles of fair trade


Image: Global Conduct


Aware…The social design project


Images from the day WFTD2017 #agentforchange #fairtrade

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Be an Agent For Change on Mother’s Day Weekend!

World Fair Trade Day

Its encouraging and exciting when events that have traditionally been reserved for Sydney and Melbourne make their way to my home town of Newcastle, it means that people in my part of the world are catching onto the Fair Trade Movement. This is especially the case when the event being  held is on International World Fair Trade Day!!!!! (Doing a happy dance).

On Saturday the 13th May The Fair Trade Emporium is holding the NSW World Fair Trade Day advocacy event. The Theme is “Be an agent for change”. The guest speakers on the day discussing this challenge include; the founder of ‘Uplift’ and ‘Change Threads’ Anna, the owners of  ‘Global Conduct’ Zoe and Gai and Penny Cantel from ‘Zenana Women’. ‘Aware…the social design project’ will be participating as one of the Fair Trade stalls – YAY!!!.

The event is being held between 10am – 4pm  at Warners Bay,  Queen st, Warners Bay.

The following is a bio on some of the amazing speakers that will be on the panel at this event…..


Anna 1

Anna Spoore


Anna is the director of Uplift Fair Trade – has spent the last two years travelling back and forth to India, speaking face-to-face with people living under the weight of unjust labour practices.  Her aim: To “follow the thread” – a mission in seeking to understand the people and systems who are producing our clothes at different stages of the supply chain.

She will be discussing her own  journey and inspiring others to learn how to be “agents for change”.


Zoe and Gai

Zoe and Gai


Came from a family where ethics have always been at the forefront of many plans and projects. She has two brothers adopted from Sri Lanka, one whose mother is a tea picker, so fair trade standards have always been encouraged in her family.

Over the years she has participated in many events to raise awareness and funds, through Oxfam, TEAR Australia and World Vision. She has held many fair-trade stalls in Sydney for Tribes and Nations and Global Conduct for approximately 7 yrs.

As a young adult she had the privilege of being a volunteer in El Salvador and then later, in Zimbabwe. She has travelled extensively, and completed postgraduate studies in mission after being registered as a nurse/midwife. She is currently working permanent part time as a midwife, intentionally in a very multicultural hospital in Sydney.

She is an advocate for quality fair trade products to be open to consumers in Australia and encourage the message of fair trade to individuals, organisations, schools and churches.


She has always had an interest in the world and began travelling in her early 20’s. Seeing some very poor parts of the world in the 1990’s brought info focus a sense of injustice, inequality and that poverty was very real.

She began involving her local church in fundraising, supporting TEAR Australia, World Vision, Amnesty International and Community Aid Abroad.

In 1993 she attended a community development and anti-poverty discussion led by Tim Costello and hosted by TEAR Australia. This was all about the Millennium Development Goals and how they could be achieved. It opened her eyes to the need of a practical response to poverty.

In 1998 she travelled to India and Nepal with her husband. One of the places she visited was a Tibetan refugee self-help centre situated in a shed on a tea plantation in Darjeeling. They watched two women work and weave colourful and beautiful yarn. They had the bags for sale. This was her first experience of seeing the production of fair trade products, fair payment, reasonable conditions, women using their skills to support themselves and their families. She still has this bag 20 years later!!!out

These experiences have created a passionate owner of a Fair trade business who loves to share stories to help others also connect to the Fair Trade concept.


Penny Zenana

Penny Cantle


Penny is the founder of Zenana Women, a business that is about sustainable textiles, a social enterprise partnership between workers in India and designers. They form the link between business labels and the workshop in India that manufactures for them.

She her business runs beside women from the slums of a small city in India towards reducing their burden of poverty through stable employment and training in a secure working environment. They are also endorsed as a Fair Trader of Australia.

She has her own fashion label, Zenana,  the first Australian Fair Trade fashion labels to be endorsed as Fair Trade. Her range features the lovely hand-done embroidery  on beautiful hand-woven cotton fabrics.

Hope to see you at this awesome Fair Trade awareness event  🙂


Yvie xo


awarness is the greatest agent for change 2

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Eco-Chic Fashion Pop Up – Newcastle’s Fashion Revolution Event

eco chic eventWe will be launching our label ‘Awear…social Re-design’ on the 30th of April at the Eco-Chic Fashion Pop-Up. Last year was so successful we will be returning to Foghorn Brewhouse for the second year running.

Eco-Chic will feature upcycled and Fair Trade fashion at the cutting edge of sartorial style and sustainable living.

Set in the heart of Newcastle, in the beautifully renovated Art Deco industrial garage space of the Foghorn Brewhouse. The event will provide a small boutique shopping experience, featuring eight exhibitors, including ‘Aware…the social design project’ .

It is Newcastle’s prime Fashion Revolution awareness event during Fashion Revolution Week.

So grab your friends and make a date of it. Craft beers, live mu12342328_849131025203110_21366610039868191_nsic and fashion shopping. Entry to Eco Chic is free, but bookings are essential as tables are limited. Phone 4929.4721 to reserve your place at this evening of fashion, food and fun.

Eco Chic Fashion Pop-Up
Sunday, April 30. 5-8pm
Foghorn Brewhouse, 218 King Street, Newcastle
Free entry. Table bookings recommended Phone 4929.4721

Here is a sneak peak of some of the items being launched by our inhouse label ‘Awear…social Re-design’ designed by Yvie and made in Lucknow India by our amazing team there. Fairly Traded from the cotton farmer to the packer of the garment….. #FashRev #Organic #FairTradeFashion #Ecofashion #Callingallrevolutionaries #TogetherWeCan #Qualitynotquantity #wellmadeclothes #Cleanclothes

photo shoot 5Team india 2017 2.JPG

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2017 FOCUS is ‘Advocacy for Fair Trade’

Why is our 2017 focus on ‘Advocacy for Fair Trade’? Firstly because there is so much greenwashing going on and secondly, the fact that ethical and Fair Trade is being confused as being the same thing. Both sound good, but they are not the same.

We believe that social redesign by consumer power is achieved  only through awareness and understanding the marketing terminology used to greenwash us. Unfortunately the word ‘ethical’ is a biggie, it sounds so promising right? However, there is not a standard definition for ‘ethical’, nor an accountability mechanism  or production process for this word.     

Fair Trade on the other hand is clearly defined as bringing about ‘stable prices, decent working conditions and the empowerment of farmers and workers around the world’ (Source: http://fairtrade.com.au/en-au/what-is-fairtrade). A Fair Trade trader commits to all of the following ten fair trade principles:

Fair Trade  has set requirements whereas with ‘ethical’ there are not.

Unfortunately, we still have a long way to go before the entire fashion industry switches over to Fair Trade and/or a regulated ‘ethical’ production claim, but there are enough guidelines in place for consumers who want to shop ethically now to do so. Guidelines being the operative word. If a label claims to be ‘ethical’ ask them for exact guidelines on how they are being ethical. If someone claims to be a Fair Trader ask them how they achieve the 10 Fair Trade principles. 

Basically, if we look for the ethical details, request guidelines and ask “who made my clothes?”, we are on the way to becoming fashion revolutionaries, consumers who truly have the power to regulate greenwashing and change our social design for the better.

#FairTrade #FashRev #ConsumerPower #Notgullible #Awarnessiskey #Whomademyclothes? #lookforguidlines #askforguidlines

web page 3

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