Eco-Chic Fashion Pop Up – Newcastle’s Fashion Revolution Event

eco chic eventWe will be launching our label ‘Awear…social Re-design’ on the 30th of April at the Eco-Chic Fashion Pop-Up. Last year was so successful we will be returning to Foghorn Brewhouse for the second year running.

Eco-Chic will feature upcycled and Fair Trade fashion at the cutting edge of sartorial style and sustainable living.

Set in the heart of Newcastle, in the beautifully renovated Art Deco industrial garage space of the Foghorn Brewhouse. The event will provide a small boutique shopping experience, featuring eight exhibitors, including ‘Aware…the social design project’ .

It is Newcastle’s prime Fashion Revolution awareness event during Fashion Revolution Week.

So grab your friends and make a date of it. Craft beers, live mu12342328_849131025203110_21366610039868191_nsic and fashion shopping. Entry to Eco Chic is free, but bookings are essential as tables are limited. Phone 4929.4721 to reserve your place at this evening of fashion, food and fun.

Eco Chic Fashion Pop-Up
Sunday, April 30. 5-8pm
Foghorn Brewhouse, 218 King Street, Newcastle
Free entry. Table bookings recommended Phone 4929.4721

Here is a sneak peak of some of the items being launched by our inhouse label ‘Awear…social Re-design’ designed by Yvie and made in Lucknow India by our amazing team there. Fairly Traded from the cotton farmer to the packer of the garment….. #FashRev #Organic #FairTradeFashion #Ecofashion #Callingallrevolutionaries #TogetherWeCan #Qualitynotquantity #wellmadeclothes #Cleanclothes

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2017 FOCUS is ‘Advocacy for Fair Trade’

Why is our 2017 focus on ‘Advocacy for Fair Trade’? Firstly because there is so much greenwashing going on and secondly, the fact that ethical and Fair Trade is being confused as being the same thing. Both sound good, but they are not the same.

We believe that social redesign by consumer power is achieved  only through awareness and understanding the marketing terminology used to greenwash us. Unfortunately the word ‘ethical’ is a biggie, it sounds so promising right? However, there is not a standard definition for ‘ethical’, nor an accountability mechanism  or production process for this word.     

Fair Trade on the other hand is clearly defined as bringing about ‘stable prices, decent working conditions and the empowerment of farmers and workers around the world’ (Source: A Fair Trade trader commits to all of the following ten fair trade principles:

Fair Trade  has set requirements whereas with ‘ethical’ there are not.

Unfortunately, we still have a long way to go before the entire fashion industry switches over to Fair Trade and/or a regulated ‘ethical’ production claim, but there are enough guidelines in place for consumers who want to shop ethically now to do so. Guidelines being the operative word. If a label claims to be ‘ethical’ ask them for exact guidelines on how they are being ethical. If someone claims to be a Fair Trader ask them how they achieve the 10 Fair Trade principles. 

Basically, if we look for the ethical details, request guidelines and ask “who made my clothes?”, we are on the way to becoming fashion revolutionaries, consumers who truly have the power to regulate greenwashing and change our social design for the better.

#FairTrade #FashRev #ConsumerPower #Notgullible #Awarnessiskey #Whomademyclothes? #lookforguidlines #askforguidlines

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Who Made My Clothes?

Let me introduce you to Nahid, she is the one doing embroidery on one of my coin purses, for a new and exciting ‘no waste’ product range. Her little boy is Cheeku. She has been given the whole project of the coin purse.

Sarita is standing at the table. She does quality control. She is such an asset to creating a boutique level quality garment.

Akhtar is at the sewing machine. She and Nahid are trainee tailors. Both very talented. And they get to learn from our master tailor Amit.

I am so grateful to have these artisans on my team.


Here are some of the beautiful things we have created together:

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Whats happening in March 2016..

March is going to be a very exciting month. We will be opening a PopUp shop run on a collaborative basis by like-minded social entrepreneurs active in Fair Trade. Showcasing fair and ethically produced products from across the world.

12715301_879874962128716_466384668673829315_n.jpgThis project is a Wyong Shire Council initiative. The objective is to educate what being a Social Entrepreneur is all about and to help facilitate those interested in going about it. Below is the ‘Social Enterprise Launch Pad’ Program:


Words can’t express how excited we are that Fair Trade and ethical initiatives supported by Councils is growing. We are thrilled to be representing fashion at the Fair Trade Hub.

In preparation for this event we have been reviewing our 4 year journey. So many wonderful memories:

The journey

And we couldn’t have done this without the help of so many amazing supporters of Fair trade. Thank you!


Yvie Johnston

Founder of ‘Aware…The social design project’


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The Kylie Dress is made by….

Fair trade Melb 2015 Kylie producer copy

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Our label: Awear… social re-design!

About awares producer

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Artisan Art – Hand Embroidery!

Hand Emb

Premium organic cotton. Hand embroidered feature.

Premium organic cotton. Hand embroidered feature.

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On 24 April 2013, 1133 people were killed and over 2500 were injured when the RanaPlaza factory complex collapsed in Dhaka, Bangladesh.

Social and environmental catastrophes in our fashion supply chains continue.

Fashion Revolution says enough is enough.

Sydney friends I would love to see you come support this event. And it’s free, however we will be taking donations where 100% of money raised goes to the survivors of Rana Plaza.

Mwah and much love,


Social Entrepreneur

Aware…the social design project


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Art Worth preserving…

Artisan skills web

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The Fair Trade Emporium

Fair Trade is more than just a word. It’s a verb. It comes into play when the producer and customer choose to see that their product value goes beyond the “thing”, they recognise that a human laboured to make it, and thus factor into their production or purchase decision; quality of life, the environment, equality and justice.

A very exciting Fair Trade initiative is occur10420344_789948911048227_1671918767915173632_nring inside this building. A collaboration of the NSW Fair Trade Network in conjunction with Addison Rd Community Centre. Inside this stone shed will be a shop called the “Fair Trade Emporium”. We are very excited to be apart of this and would love to invite you to join us on this new journey, to do so please pop along and like our shops facebook page:, and also put the 6th of November into  your diary if you would like to join us on our opening night. 1555388_789948867714898_7776654587085664691_n

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