100% organic. Low impact colours. Fairly Traded. Hand embroidered details. Hand loomed fabric. Pockets. A style that is transeasonal. Iconic. Quality pieces that will last.
We would love to thank everyone who attended, volunteered and promoted the World Fair Trade Event last weekend. The seminar panel discussing #agentforchange was particularly the highlight of the event.
We are already discussing what to do for next year!
#agentforchange #fairtrade #togetherwecan
Its encouraging and exciting when events that have traditionally been reserved for Sydney and Melbourne make their way to my home town of Newcastle, it means that people in my part of the world are catching onto the Fair Trade Movement. This is especially the case when the event being held is on International World Fair Trade Day!!!!! (Doing a happy dance).
On Saturday the 13th May The Fair Trade Emporium is holding the NSW World Fair Trade Day advocacy event. The Theme is “Be an agent for change”. The guest speakers on the day discussing this challenge include; the founder of ‘Uplift’ and ‘Change Threads’ Anna, the owners of ‘Global Conduct’ Zoe and Gai and Penny Cantel from ‘Zenana Women’. ‘Aware…the social design project’ will be participating as one of the Fair Trade stalls – YAY!!!.
The event is being held between 10am – 4pm at Warners Bay, Queen st, Warners Bay.
The following is a bio on some of the amazing speakers that will be on the panel at this event…..
Anna is the director of Uplift Fair Trade – has spent the last two years travelling back and forth to India, speaking face-to-face with people living under the weight of unjust labour practices. Her aim: To “follow the thread” – a mission in seeking to understand the people and systems who are producing our clothes at different stages of the supply chain.
She will be discussing her own journey and inspiring others to learn how to be “agents for change”.
Came from a family where ethics have always been at the forefront of many plans and projects. She has two brothers adopted from Sri Lanka, one whose mother is a tea picker, so fair trade standards have always been encouraged in her family.
Over the years she has participated in many events to raise awareness and funds, through Oxfam, TEAR Australia and World Vision. She has held many fair-trade stalls in Sydney for Tribes and Nations and Global Conduct for approximately 7 yrs.
As a young adult she had the privilege of being a volunteer in El Salvador and then later, in Zimbabwe. She has travelled extensively, and completed postgraduate studies in mission after being registered as a nurse/midwife. She is currently working permanent part time as a midwife, intentionally in a very multicultural hospital in Sydney.
She is an advocate for quality fair trade products to be open to consumers in Australia and encourage the message of fair trade to individuals, organisations, schools and churches.
She has always had an interest in the world and began travelling in her early 20’s. Seeing some very poor parts of the world in the 1990’s brought info focus a sense of injustice, inequality and that poverty was very real.
She began involving her local church in fundraising, supporting TEAR Australia, World Vision, Amnesty International and Community Aid Abroad.
In 1993 she attended a community development and anti-poverty discussion led by Tim Costello and hosted by TEAR Australia. This was all about the Millennium Development Goals and how they could be achieved. It opened her eyes to the need of a practical response to poverty.
In 1998 she travelled to India and Nepal with her husband. One of the places she visited was a Tibetan refugee self-help centre situated in a shed on a tea plantation in Darjeeling. They watched two women work and weave colourful and beautiful yarn. They had the bags for sale. This was her first experience of seeing the production of fair trade products, fair payment, reasonable conditions, women using their skills to support themselves and their families. She still has this bag 20 years later!!!out
These experiences have created a passionate owner of a Fair trade business who loves to share stories to help others also connect to the Fair Trade concept.
Penny is the founder of Zenana Women, a business that is about sustainable textiles, a social enterprise partnership between workers in India and designers. They form the link between business labels and the workshop in India that manufactures for them.
She her business runs beside women from the slums of a small city in India towards reducing their burden of poverty through stable employment and training in a secure working environment. They are also endorsed as a Fair Trader of Australia.
She has her own fashion label, Zenana, the first Australian Fair Trade fashion labels to be endorsed as Fair Trade. Her range features the lovely hand-done embroidery on beautiful hand-woven cotton fabrics.
Hope to see you at this awesome Fair Trade awareness event 🙂
We will be launching our label ‘Awear…social Re-design’ on the 30th of April at the Eco-Chic Fashion Pop-Up. Last year was so successful we will be returning to Foghorn Brewhouse for the second year running.
Eco-Chic will feature upcycled and Fair Trade fashion at the cutting edge of sartorial style and sustainable living.
Set in the heart of Newcastle, in the beautifully renovated Art Deco industrial garage space of the Foghorn Brewhouse. The event will provide a small boutique shopping experience, featuring eight exhibitors, including ‘Aware…the social design project’ .
It is Newcastle’s prime Fashion Revolution awareness event during Fashion Revolution Week.
So grab your friends and make a date of it. Craft beers, live music and fashion shopping. Entry to Eco Chic is free, but bookings are essential as tables are limited. Phone 4929.4721 to reserve your place at this evening of fashion, food and fun.
Eco Chic Fashion Pop-Up
Sunday, April 30. 5-8pm
Foghorn Brewhouse, 218 King Street, Newcastle
Free entry. Table bookings recommended Phone 4929.4721
Here is a sneak peak of some of the items being launched by our inhouse label ‘Awear…social Re-design’ designed by Yvie and made in Lucknow India by our amazing team there. Fairly Traded from the cotton farmer to the packer of the garment….. #FashRev #Organic #FairTradeFashion #Ecofashion #Callingallrevolutionaries #TogetherWeCan #Qualitynotquantity #wellmadeclothes #Cleanclothes
Why is our 2017 focus on ‘Advocacy for Fair Trade’? Firstly because there is so much greenwashing going on and secondly, the fact that ethical and Fair Trade is being confused as being the same thing. Both sound good, but they are not the same.
We believe that social redesign by consumer power is achieved only through awareness and understanding the marketing terminology used to greenwash us. Unfortunately the word ‘ethical’ is a biggie, it sounds so promising right? However, there is not a standard definition for ‘ethical’, nor an accountability mechanism or production process for this word.
Fair Trade on the other hand is clearly defined as bringing about ‘stable prices, decent working conditions and the empowerment of farmers and workers around the world’ (Source: http://fairtrade.com.au/en-au/what-is-fairtrade). A Fair Trade trader commits to all of the following ten fair trade principles:
Fair Trade has set requirements whereas with ‘ethical’ there are not.
Unfortunately, we still have a long way to go before the entire fashion industry switches over to Fair Trade and/or a regulated ‘ethical’ production claim, but there are enough guidelines in place for consumers who want to shop ethically now to do so. Guidelines being the operative word. If a label claims to be ‘ethical’ ask them for exact guidelines on how they are being ethical. If someone claims to be a Fair Trader ask them how they achieve the 10 Fair Trade principles.
Basically, if we look for the ethical details, request guidelines and ask “who made my clothes?”, we are on the way to becoming fashion revolutionaries, consumers who truly have the power to regulate greenwashing and change our social design for the better.
#FairTrade #FashRev #ConsumerPower #Notgullible #Awarnessiskey #Whomademyclothes? #lookforguidlines #askforguidlines
Let me introduce you to Nahid, she is the one doing embroidery on one of my coin purses, for a new and exciting ‘no waste’ product range. Her little boy is Cheeku. She has been given the whole project of the coin purse.
Sarita is standing at the table. She does quality control. She is such an asset to creating a boutique level quality garment.
Akhtar is at the sewing machine. She and Nahid are trainee tailors. Both very talented. And they get to learn from our master tailor Amit.
I am so grateful to have these artisans on my team.
Here are some of the beautiful things we have created together:
March is going to be a very exciting month. We will be opening a PopUp shop run on a collaborative basis by like-minded social entrepreneurs active in Fair Trade. Showcasing fair and ethically produced products from across the world.
This project is a Wyong Shire Council initiative. The objective is to educate what being a Social Entrepreneur is all about and to help facilitate those interested in going about it. Below is the ‘Social Enterprise Launch Pad’ Program:
Words can’t express how excited we are that Fair Trade and ethical initiatives supported by Councils is growing. We are thrilled to be representing fashion at the Fair Trade Hub.
In preparation for this event we have been reviewing our 4 year journey. So many wonderful memories:
And we couldn’t have done this without the help of so many amazing supporters of Fair trade. Thank you!
Founder of ‘Aware…The social design project’